Who We Are
ABBI AI is a dual woman-owned company at the forefront of human–AI collaboration in storytelling and strategy. We combine advanced AI technology with decades of expertise in publishing, marketing, data, and creative arts to support authors, thought leaders, and enterprises who produce high volumes of brand content.
Our proprietary system, ABBI (Author Brand Bank Intelligence), is more than a tool — she’s a collaborator. Custom-trained on your voice and guided by human experts, ABBI scales what makes you distinct: your story, your strategy, your impact.
We are grounded in a human-first philosophy: AI doesn’t replace creativity, it amplifies it. Through ABBI’s iterative training and expert oversight, we surface the hidden gold in your content and data, transforming it into clear strategy, compelling campaigns, and long-term visibility.
Working from our core values of collaboration, communication, and creative thinking, we help brands scale with precision while protecting the sacred space where original ideas are born.
Meet the Team: Vetted Experts, Leading the Way
Christine Whitmarsh
Co-Founder & Product Architect
Christine Whitmarsh is the co-founder of ABBI AI and creator of AVI, the proprietary voice intelligence methodology underlying ABBI’s governed communication identity system. Her work sits at the intersection of behavioral science, quantitative research, authorship, and AI—focused on a problem that has become increasingly important as companies adopt generative AI: how to preserve recognizable human and institutional identity when machines can generate the words.
With more than 20 years of experience in writing, publishing, research, and voice-intensive client work, Christine has spent much of her career studying what makes communication sound recognizably like the person or organization behind it. That work ultimately informed the development of AVI and ABBI’s enterprise architecture, which separates institutional and executive identities while governing the strategic truth, authority, attribution, stories, and communication boundaries they share.
Christine holds a Master of Science in Quantitative Psychology and a Bachelor of Science in Nursing, a combination that has shaped her unusually cross-disciplinary approach to AI and communication. She brings together statistical reasoning, behavioral science, qualitative judgment, writing expertise, and systems design to examine voice as something deeper than tone or stylistic mimicry—and to build methods for preserving identity across AI-assisted communication.
Before ABBI’s evolution into enterprise voice intelligence, Christine built a career as an author and ghostwriter, helping CEOs, public figures, influencers, and entertainment personalities develop books and reproduce highly individual voices at scale. She is the author of five books, including her memoir The Power of the Curve, and hosted nearly 1,600 episodes of Your Daily Writing Habit.
Today, Christine leads the continuing development of ABBI’s voice intelligence methodology and communication identity architecture, including the governance systems designed to keep company truth, executive perspective, authorship, attribution, and identity distinct where they need to remain distinct.
Her work asks a deceptively difficult question at the center of enterprise AI communication: once generating the draft is easy, how do you make sure the right identity is actually speaking?
Heidi Howell
Co-Founder & Marketing Consultant
Heidi Howell-Green is a strategic marketing executive with over two decades of experience leading award-winning branding, communications, and technology-driven strategies and campaigns for global organizations. As a co-founder of ABBI, LLC, Heidi brings deep expertise in human-first marketing and scalable innovation to the rapidly evolving intersection of artificial intelligence and creative brand strategy.
Heidi’s signature approach blends fresh perspective with proven results. She once beat Coca-Cola in a national marketing campaign - on a fraction of the budget - and led a social media-driven employee ambassador initiative that increased engagement by 500%. Her leadership in recruitment marketing and employer branding earned her the Outstanding Marketing Leadership Award from Marketing 2.0, and she has been recruited by global corporations to architect and lead enterprise-wide marketing departments.
As a member of the Forbes Communications Council and a published Forbes contributor, Heidi regularly shares insights on branding, employee engagement, and next-generation marketing strategy. She’s been recognized with numerous corporate awards, including Team of the Quarter and Team of the Year, and her perspectives have been featured in the book The Peer Awards.
When she’s not helping companies become Great Places to Work®, you can find Heidi off the grid, chasing her next adventure.
Company Values
Communication
Clarity is our fuel.
We believe messy communication creates messy outcomes. In teams, in content, and in AI systems. So we communicate obsessively: transparently, frequently, and with intention. Every step, every decision, every iteration stays visible so you always know what’s shaping your voice.
No guesswork. No disappearing acts.
Collaboration
Collaboration isn’t a checkbox; it’s our operating system.
We don’t vanish into silos or hand you templated “solutions.” We co‑create with authors, thought leaders, and enterprise teams in a shared loop with ABBI herself. Strategy, refinement, and output all come from human expertise working in tandem with intelligent tools.
That’s how you scale without losing your voice.
Stewardship of the Creative Space
We don’t think outside the box; we rebuild the box.
ABBI was born from refusing the generic, the derivative, and the predictable. Creative thinking isn’t decoration here; it’s the discipline behind every analysis, model, and output. We challenge assumptions, break patterns, and design more innovative ways for brands to communicate at scale.
Innovation isn’t optional. It’s the job.
Creative Thinking
Your creative voice is sacred, and we protect it like it is.
In a world obsessed with speed and volume, we guard the integrity of your ideas. We create environments where your thinking can deepen, not flatten; where AI becomes an amplifier, not an intruder; where your identity never gets sacrificed for efficiency.
Your voice leads. ABBI follows your blueprint.
We don’t worship the tech. We wield it.
ABBI exists because humans bring depth, and AI brings scale; neither alone is enough. Our process blends craft and computation, instinct and intelligence, art and engineering. That’s why ABBI outputs don’t just sound like you; they think like you.
Human-led. AI-powered. Voice-intact.
Human + AI Harmony
